One 57 is a 75-story skyscraper in New York and as part of its efforts to woo potential buyers, a considerable effort was put into its sales strategy. As part of this effort, was a film I art directed whilst at Tronic. My role was to produce a wide range of tasks, from animatic to final render. The film inspired by the "cascade" like curves present on the tower, was Directed by Jesse Seppi and Lipman.
Role: Art Direction / 3D
Agency: Lipman NY