Art directed by myself whilst at Tronic. The challenge with this project was how to represent "trend spotting" of the future. We created a short spot and tried to create a fresh aesthetic inspired by architect Zaha Hadid that would give a unique look to the characters.
Credit to the very talented Sam Blalark and Joe Grundfast for bringing the vision to life in a very short amount of time. My role was to art direct the piece and find the right look. I also did modelling, animation and lighting for several shots. Main Characters were modeled and animated by Sam Blalark.
Role: Creative Direction / Art direction / 3D
CD: Vivian Rosenthal